Hildebrand

Hildebrand produced the soundtrack for one of the Nokia ad campaigns surrounding the Nokia E61 Smartphone, to be seen and heard at www.office-dummy.com .

The German multimedia agency Denkwerk was asked to create an interactive viral marketing campaign for the new phone, which would communicate the slogan “You don’t have to be there, to be there”.

Nokia’s E61 – the first of the Nokia E series – was designed to allow businesses to mobilize their workforce, allowing employees to access all communication through the mobile phone safely and easily. Given the reasonable price of the phone with appropriate provider bundles, this was now made much more attractive to small businesses as well.

What is the Office Dummy?

Denkwerk came up with the idea that if “you don’t have to be there to be there” (in the office…) you may as well create a copy of yourself and place it at your office desk – being most likely a boring place to be for real.

In order to illustrate the idea of building a ‘dummy’ of yourself four comedic viral spots were created by German film producers BigFish and presented throughout the period of the campaign.

The music to the viral spots

Aiming at a market of small and young businesses, including younger generation phone users, the brief for the music was to create an upbeat, rocky feel that would imply having a laid back and leisurely time.

Hildebrand (drums) asked Robert ‘Scanny’ Scanlon (guitar), Christian Badzura (Keys, Liverpool Session Orchestra), Rory Koehler (programming) and Richard O’Flynn (guitar) to come together and jam out ideas live over the video.

Many version were recorded, cut and rearranged. “It was a challenge to realise the ideas and descriptions given by the clients,” comments Hildebrand, “but they chose a great version in the end.”